What are the advantage to hosting a pressure point seminar at your club, Dojo or martial art studio/school? Well first, it is a great way to motivate your adult students! One of the challenges school owner have is keeping things fresh and keeping the motivation levels of their students high!
A second reason? Well, in our rough economy it is a great way to infuse some extra cash into our schools! Now this is totally up to you. It all depends on how much you want to promote your event! Here is a short video segment from a pressure point seminar. You can have a copy of the entire video in you follow this link!
Also to find out more about our Pressure Point Seminars read the FAQ at our Kyusho Canada Website.
Last Updated on Tuesday, 31 August 2010 11:45
The art of retaining adult students
Written by Art Mason
Monday, 26 April 2010 08:31
One of the keys to success in the martial arts business is attracting and keeping adult students. Often times adults start out strong, but end up quitting down the road due to boredom and sometimes injury.
Without these adult students, your school has no future. There are several reasons this can happen. One is student service, the other is boredom. Boredom comes from an incomplete cirirculum.
So, what can you do about this problem? Take a look at these 3 websites and see if anything here fits with what you are trying to achieve as an instructor and school owner. Adult students need to be challenged and with more that just kicks and punches.
After you look at these pages give them some careful consideration. A sign of a great school is new materials and instructor growth. Don't miss ou!
Overcoming the Price Objection
Written by Art Mason
Monday, 06 April 2009 07:58
First I hope that no one is quoting prices on the phone or via email. Even if you are the cheapest in the country this mistake will cost you enrollments.
Second I am truly hoping you are all charging premium prices. Now how do you overcome the price objection, which you will have no matter what you are charging. You must always over deliver on your services.
Here is how it should work. When someone comes in to your school for their 2 free into classes, these classes need to be so amazing that when the time comes to quote price the prospect is relieved because they thought it would be more. If they can't afford your service, they at least understand the reason for it being priced as it is. Don't try to justify your price, you will always lose doing this.
The final thing, believe you are worth more than you are charging. We, as martial arts teachers and business owners are professionals. You don't negotiate with your dentist or doctor. If the prospect can't afford your services then you really don't want them.
Why are their price objections? One because the prospect doesn't know what else to ask, and they need to see if they can budget the costs. If your program is amazing the objection will be gone.
Last Updated on Monday, 06 April 2009 08:21
Becoming Better Than Your Competition
Written by Art Mason
Monday, 20 April 2009 07:13
To become incredibly successful in any business you need to increase your potential clients perceived value of your product or service. If they see your service as valuable, then the price objection will disappear. In a martial art school what is the best way to do this?
Well, first what is going on in your classroom better be amazing! If you are doing appointments and intros, it is not the time to be training new instructors. The floor must run seamlessly. It needs to be high energy and well controlled. The students need to look like they are loving what they are doing. If they have been looking at other schools, you want them to see how great yours is compared to the others.
Now here is the clincher! Give them a FREE uniform when they register for their 2 FREE Intro's. Yes you are going to lose some uniforms from people who decide not to enroll. But the odds are you are currently throwing money away in Penny Saver ads and things like that. This will increase your intro to enrollment ratio quite dramatically.
Give it a try, you will be thrilled with the results.
Saving our Economy - Back to Reality
Written by Art Mason
Tuesday, 17 March 2009 07:34
If you listen to the news, read the papers, all you ever hear about is how back our economies are. This is true. For many, many thousands of people things are very bad. Locally we have a radio station with a talk show. It has been dominated since the fal with talk about economic conditions, job losses and especially GM. Ford and Chrysler. The main topic? If we lose these companies, where will people find jobs?
Let take a look for a moment at one real problem with this way of thinking. Who will employ me? I have a degree, but no job. What feild should I be retrained in to get a job?
Our continent was founder by immagrants for all over the globe who came here for one reason. To make a better life for themselves. Non of these people came here looking for jobs! Some found work, but many, many of them created BUSINESSES.
We need to put the idea back into people's head that they need to resolve their problems by creating businesses. These businesses will hopefully grow and eventually employ other people. All the huge corporations that we know today started as small businesses and grew into what we now have. I believe the day of Mom and Pop operations will return and the days of WALMart will end.
If you are a martial arts school owner on a part time basis, start thinking about doing it full time. If you are a martial arts school owner without employment, now is the time to change your focus.
Our website and coaching program can help you with this transistion. However I do recommend to check out Dan Kennedy's information as well as reading anything and everything you can about starting a business and being successful.
If you have any questions, feel free to send me off an email at
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