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Can we Learn From History? PDF Print E-mail
(2 votes, average: 5.00 out of 5)
Written by Art Mason   
Wednesday, 18 February 2009 15:31

Can we Learn From History?

If you look at the economic troubles our country and world is facing, then look back in history you will see that it is the same thing, over and over and over again. Do we ever learn from history? 

If you watch CNN you will hear economist and experts talk about the panic in the market that has caused the great collapse of 2008. Is this what has really happened, or is it just another attempt to get better ratings by the media once again. So what has really happened? It is not a panic, it is simple that the post war generation or "baby boomers' have stopped consuming on the scale they once did. Why? Because they are growing old and retiring, simple enough. Should the economists and 'experts' seen this coming? YES, I did!! and I am no expert!

Since the problem was obvious and we should have seen it coming (seems to happen really bad every 80 years, but minor blips every 10 or so) it would have been simple to solve.  Quit doing things that don't work! Always keep track of WHO your target market is and how it is CHANGING. (Someone tell Wagner this eh!)

So, how do you save your business from disaster? First keep track of who your market is, and how it is changing! (I said this twice for a reason) Remember that the population around your school gets older every day! Then market to this TARGET audience, and stop marketing to those who are no longer your profile customer.Is this hard? No harder than suffering from business failure and poverty?

Remember Albert Einstein's definition of INSANITY - Doing the same thing over and over again and expecting a different result.

Let's LEARN from History for a change....

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Last Updated on Friday, 06 March 2009 08:52
 

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