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Becoming Better Than Your Competition |
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Written by Art Mason
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Monday, 20 April 2009 07:13 |
To become incredibly successful in any business you need to increase your potential clients perceived value of your product or service. If they see your service as valuable, then the price objection will disappear. In a martial art school what is the best way to do this?
Well, first what is going on in your classroom better be amazing! If you are doing appointments and intros, it is not the time to be training new instructors. The floor must run seamlessly. It needs to be high energy and well controlled. The students need to look like they are loving what they are doing. If they have been looking at other schools, you want them to see how great yours is compared to the others.
Now here is the clincher! Give them a FREE uniform when they register for their 2 FREE Intro's. Yes you are going to lose some uniforms from people who decide not to enroll. But the odds are you are currently throwing money away in Penny Saver ads and things like that. This will increase your intro to enrollment ratio quite dramatically.
Give it a try, you will be thrilled with the results.
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