One of the most critical mistakes I often see in advertising by martial arts school owners is the massive amount of information they want to give prospective students on themselves. I will often see the titles like "North American Grand Champion" and "World Breaking Champion", "Winner of every Bare knuckle Event in the World" and all the other crap that goes with it.

Well I hate to burst your bubble here, but NOBODY CARES! Your prospective students want to know what is in it for them!! They don't care how wonderful you think you are. Just like you, they only listen to one radio station and that is WII-FM (What is in it for ME).

Do look at your ads and drop all the hype about you! Start telling your prospect how THEY will benefit from joining your school. Leave the stories about your success till they are Green Belts and dedicated to both you and your school.

Next time we will get into the layout for a GOOD flyer. If you stick with it, these flyers will work!

Yours in business success,



Master Art Mason